Whenever possible, provide link text that identifies the purpose of the link without needing additional context.
In some situations, authors may want to provide part of the description of the link in logically related text that provides the context for the link. In this case the user should be able to identify the purpose of the link without moving focus from the link. In other words, they can arrive on a link and find out more about it without losing their place. This can be achieved by putting the description of the link in the same sentence, paragraph, list item, the heading immediately preceding the link, or table cell as the link, or in the table header cell for a link in a data table, because these are directly associated with the link itself.